Got a story?
I’ll help you tell it.
Hi! I’m Donnay Torr, owner of Torr Collective. I craft purpose-driven content and communications built on curiosity, creativity, and heart. Need to find the ‘Eureka!’ angle, polish boring copy, coax the perfect answers from an interviewee, or simply clarify ideas? I’ll work with you to tell your story – and it will be a bloody good one, too.
Why work with me?
The right words capture attention, inspire action, and change behaviour. But as F.R. David once crooned: words don’t come easy – unless you have a professional writer (me!) up your sleeve.
I do words.
Pretty good at it, actually. I’ll elevate your content game, save you time (and money), improve your brand’s connection to its community, and make life easier.
Word.
up
☆
to the wise
☆
of mouth
☆
on the street
☆
to your mother
☆
perfect
☆
of advice
☆
on high
☆
salad
☆
for word
☆
up ☆ to the wise ☆ of mouth ☆ on the street ☆ to your mother ☆ perfect ☆ of advice ☆ on high ☆ salad ☆ for word ☆
Content Writing
Creating stories people want to read - and share. Well-researched features, engaging interviews, fact-checked reportage, reviews, and creative writing in consumer, business, and educational spaces. No topic - or tone of voice - too tricky.
Editing & Proofreading
Copy editing, proofreading, squinting at the billboard/ menu/ closed captions to pick up errant apostrophes... Basically using a fine-toothed comb to make your content sparkle and avoid a nitpicker’s attention.
Content Marketing
Capture attention and inspire action with cleverly crafted social media posts, newsletters, SEO-optimised web copy, blogs, press releases, and marketing collateral. It’s all about stickiness - with a bit of tongue-in-cheek.
Content Strategy
Dynamic ideation, iteration, communication; all the ‘ations’: gather ideas, determine mission and vision, develop a plan, and craft and execute a creative, cohesive, measurable content & comms journey geared to smash all the goals.
Lead Magnets
Downloadable digital assets that cement your expertise and entice return visits: white papers, reports, templates, study guides, classroom material, brochures, posters, and the ever-popular Valentine's Day card…
Project Management
Hands-on idea-to-impact content project management: content calendars, style guides, identifying, commissioning, and managing content contributors, sticking to deadlines and budgets, print, rinse, repeat! (Ask me, I’m an editor…)
