Got a story?
I’ll help you tell it.
Hi! I’m Donnay Torr. I support brands who give a damn about people and planet to tell their stories. I simplify complexity and clarify ideas to help you reach your audience and get them excited about what you do.
Word.
up
☆
to the wise
☆
of mouth
☆
on the street
☆
to your mother
☆
perfect
☆
of advice
☆
on high
☆
salad
☆
for word
☆
up ☆ to the wise ☆ of mouth ☆ on the street ☆ to your mother ☆ perfect ☆ of advice ☆ on high ☆ salad ☆ for word ☆
Content Writing
Creating stories people want to read - and share. Well-researched features, engaging interviews, fact-checked reportage, reviews and creative writing in consumer, business, and educational spaces. No topic - or tone of voice - too tricky.
Editing & Proofreading
Copy editing, proofreading, squinting at the billboard/ menu/ closed captions to pick up errant apostrophes... Basically using a fine-toothed comb to make your content sparkle and avoid a nitpicker’s attention.
Content Marketing
Capture attention and inspire action with clever social media posts, newsletters, SEO-optimised web copy, blogs, press releases, and marketing collateral. It’s all about stickiness - with a bit of tongue-in-cheek.
Content Strategy
Dynamic ideation, iteration, communication; all the ‘ations’: gather ideas, determine mission and vision, develop a plan and craft and execute a creative, cohesive, measurable content & comms journey geared to smash all the goals.
Lead Magnets
Digital assets that centre your expertise and entice return visits: white papers, reports, templates, study guides, classroom material, brochures, posters, and the ever-popular downloadable Valentine's Day card…
Project Management
Hands-on idea-to-impact content project management: content calendars, style guides, identifying, commissioning, and managing content contributors, sticking to deadlines and budgets, print, rinse, repeat! (Ask me, I’m an editor…)
